EVERNOTE BRAND & IDENTITY
Branding and identity work for Evernote. I built the Evernote Brand system from a single page PDF to a comprehensive 32-page brand book.
I created the identity for Evernote Premium, iconography styles, illustration styles, signage, web style guides, App Store promotions, screen production and more t-shirt designs than I can remember! (one of my favourites is attached below). I built out the visuals for Evernote's China, Europe and Latin America identities and worked on campaigns with partners like Samsung, Telefonica, Deutsche Telekom, Google, Amazon & Apple. I built out company assets like new hire packs, HR documents, event graphics and identities. I revolutionised the way Evernote does email marketing and designed almost one hundred responsive webpages on evernote.com .
Early on I created a detailed illustration splash graphic that was used in First Launch Experiences in-app, throughout the websites, for stationery and as the cover art for the original Evernote notebook by Moleskine – Launching Evernote's entry into Physical products.